Website SEO Services in Perth and Mandurah
Website SEO Services: No matter how successful the SEO campaign is in terms of the rankings attained, if the principles and data on which the efforts were based are incorrect or misunderstood, then the results can be as bad as if the campaign had simply failed. The search engine ranking depends on how compatible your website is with various devices, like laptops or smartphones.
In this article:
- Assess your current search ranking
- How does Google rank your Webpage?
Assess your current search ranking
You will need to know where you currently stand to improve your ranking. This is true even for new sites. Start searching for the phrases in Google to confirm your rankings. You will notice that the “average position” differs from the rankings. Sometimes, you will see yourself ranking higher than the report suggests. Other times, you won’t see your site at all.
- There may be several reasons for the discrepancies:
- Your site may have more than one page that ranks for the phrase.
- Your site may rank in image search results.
- Your site may rank differently today than the average ranking across the date range in the report.
- Your search results may be personalised based on your location and browsing history.
How does Google rank your Webpage?
Google ranks the websites on the first page of its search results for given search phrases that it considers to be the most relevant and useful. It determines which websites are the most useful and relevant by using a complex algorithm (mathematical process).
Google’s algorithm uses various factors to determine which results will be the most helpful for the user. It also uses latent semantic indexing, which uses search intent to produce results. Google built its current algorithm around RankBrain, a machine learning (AI)algorithm to help sort and improve the search results.
Also read – 20 Helpful SEO Tips
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