Perth SEO service What You Need To Know About Facebook Ads Politics And National Importance

What you need to know about Facebook Ads

Perth SEO service What You Need To Know About Facebook Ads Politics And National Importance

What You Need To Know About Facebook Ads

Facebook is making big changes to the way ads with political content work on it. This is to help prevent abuse, especially during elections. According to the new policy, advertisers that buy ads in relation to elections or other political “issues” need to verify their identity with Facebook. In addition, they should disclose the sponsor of the ad. These ads, and the identity of their purchasers stays in Facebook’s Ad Library for seven years. So, anyone can see who paid for a particular ad.  Enforcement of these new features and the Political Ads policy began on May 24, 2018. (Updated on June 4, 2018)

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What You Need To Know About Facebook Ads: Social Media Agency in West London

In this article:

  • What are ‘Ads with political content’?
  • Guidelines for running a political ad on Facebook
West London social media and Facebook ads

Social media and Facebook ads

What are ‘Ads with political content’?

Political advertising is advertising that attempts to influence upon a matter which is currently the subject of extensive political debate. Political advertising does not necessarily include all advertising by governments or organisations that are at times involved in the political process. These include lobby groups or interest groups. Such advertising are informational or educational rather than political on a case-by-case basis. Furthermore, the Ad Standards Community Panel considerrs any complaints about these advertisements which raise issues under Section 2 of the AANA Code of Ethics. Political advertising includes but is not limited to election advertising. The number of complaints  about political advertising often increases during election periods.

Guidelines for running a political ad on Facebook

Get authorisation: Personal authorisation does not expire. Moreover, it ties only to your personal account — not the ad account or the Page. Your entire team doesn’t need authorisation. In fact, only those who are starting, stopping, or modifying ads with political content need so.

Bookmark the list of issues of public importance: Working with third-party groups, Facebook identifies 20 issues. They’re very broad, and the list could change over time.

West London social media marketing agency

Social media marketing agency in West London

It doesn’t matter if you do political news: The classifier is looking at the terms in ad copy and the landing page, regardless of who the advertiser is. Furtherm an ad for Arrested Development with the word “Trump” would likely trigger the political news classifier. In fact, the same could happenas could a lifestyle publication running an ad about “health” — one of the 20 issues of public importance.

The name of the ad account is who paid for the ad: The disclosure label will read “Paid for by [ad account],”. Moreover, the disclosure statement is specific to the ad account. The ad account should make clear the source of the funding. If you’re promoting your own content, it’s “Paid for by [Publication name]”. Furthermore, if you work as an agency and run ads for clients, each client will need its own ad account and unique disclosure statement.

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