Here’s Why Perth Marketing Is Not Always the Culprit

Here’s Why Perth Marketing Is Not Always the Culprit

The marketing department takes the rap for any failures in today’s businesses. When things go wrong, people tend to point fingers at marketing. And this is the case whether it’s because of a botched product launch, a drop in sales, or a wave of bad press. However, the reality of the situation is that Perth marketing is not always the culprit.

Why isn’t Perth marketing always the culprit?

1. There is something fundamentally wrong with your business model

The best marketing in the world won’t save a fundamentally flawed business model or product. A poorly made product will fail regardless of how well it is marketed. For instance, Blockbuster used to dominate the video rental market. But then Netflix came along with its revolutionary streaming service. As a result, Blockbuster was rapidly left in the dust.

It didn’t matter how much money was spent on advertising. Blockbuster’s business model just wasn’t sustainable in today’s competitive environment. So, it’s understandable that Perth marketing is not always the culprit.

2. You’re not flexible enough to deal with the world as it evolves

The requirements and preferences of your clients will change as the world does. You will fall behind in the business environment if you refuse to modernise.

A well-known case in point will help us understand this idea. Facebook rapidly surpassed MySpace as the dominant social networking site. It became apparent that Facebook better understood and responded to the requirements of its members (i.e., privacy). It’s important to remember that change is constant and that resisting it just ensures that you’ll fall so far behind.

3. You do not take the feedback of your consumers into consideration

Customers will go somewhere where they feel heard if you don’t listen to them. Think about Apple as an example. A big part of Apple’s success may be attributed to the fact that the company cares about its consumers and responds to their needs. 

In other cases, the whole product line is discarded and a new one is created (as was the case with the iPhone 3 vs. the iPhone 4).

 

 

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