Fremantle Marketing and SEO

Fremantle marketing and SEO agency

Fremantle Marketing and SEO

Fremantle Marketing and SEO

What are the marketing and SEO considerations in Fremantle for 2022? As you move forward to 2022, it’s important to keep in mind the necessity of a disciplined, research-based SEO strategy. It should consider a diverse range of ranking factors. In this post, you’ll learn about three things that will be very important in the next calendar year.

Fremantle digital marketing experts

Digital marketing experts in Fremantle

Fremantle Marketing and SEO Considerations 2022

1. Expertise, Authority, and Trust are Essential (EAT)

Firstly, the abbreviation “EAT” refers to a group of three ranking factors used to assess the quality of content on a website. EAT stands for expertise, authority, and trust. Expertise, authority, and trust are the three variables that make up the “EAT” ranking factor. EAT is also included in the Search Quality Rater Guidelines published by Google. For these reasons, we must take this seriously for Fremantle marketing and SEO considerations in 2022.

2. Desktop Page Experience & Core Web Vitals

Secondly, as one of the most significant algorithm updates of 2021, Google’s “page experience update” will have long-term consequences. The search engine company Google said that it will complete the addition of page experience ranking signals to desktop websites by February 2022.

 Fremantle Web Design and SEO

Web Design and SEO in Fremantle

3. Link Building and Citations

Lastly, link building is still a significant ranking factor and one of Google’s most fundamental methods of establishing a website’s reputation. Furthermore, citations are the equivalent of links to local businesses.

Any Fremantle marketing and SEO strategy is incomplete without link building. And there is no sign that this will change in the years ahead. Moreover, you need to consider three aspects when adopting an active approach to link-building:

  • Quality: Links from high-quality, well-established websites are given more weight than links from low-quality, untrustworthy sources.
  • Quantity: Generally speaking, the greater the number of links, the better.
  • Anchor text: You should strive to develop a broad and relevant anchor text profile.

Here are some interesting facts.

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