Final checklist before launching a website

Final checklist before launching a website

Final checklist before launching a website

Launching a website is a milestone in your business. You need to consider a lot of things before that, to make it a successful launch.  A digital marketing company can help you design and build a website that can drive traffic, which directly contributes towards increasing your sales. Read our guideline on Final checklist before launching a website and make everything perfect.

Contact a reputed digital marketing company in Fremantle on 0497100 731 or email to [email protected].

You need to review every page on your website before launching. Here are the steps that you need to take to ensure that your website is launched successfully.

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Proofread every page

Even the best writers could still make mistakes when writing. That is why there are editors and proofreaders to correct these mistakes. So, it’s vital that your proofread even page in your website to ensure that there are no mistakes. Also, if you identify any mistakes, you can correct them right away. Even if your team says they have already checked the website, it is best for you to re-check it, to make sure that nothing is wrong. Make sure that every page makes sense and supports your brand, and doesn’t include typos or grammatical errors.

Review paragraph spacing and styles

What you type on a word processor will not turn out in the same way in a web browser. The content would be the same but the styling, paragraph spacing, and more features could differ between the two. That is why it is vital to review paragraph spacing and styles on your website. It may have been fine when you types it, but it could change when displayed on a web browser. Paragraph spacing and styles could get messed up in the transfer. 

Formatting is essential and spacing should be consistent throughout the content in the website. If not, it will not leave a good impressions about your website to those who browse it.

Check if links are working

Links are an essential component of any website. It connects users with web pages within your website through internal links. Users can also connect to other websites via external links. The last thing you want is for these links to not work correctly. Visitors to your website are not going to like it if this happens and, therefore, your website might experience a higher bounce rate. So, before the launch of the website, check if all internal and external links are working as intended.

Check if the website functions correctly

A page-by-page review is vital before launching your website. It will ensure that your website is working as intended and will serve visitors its intended purpose. After all, you want your website to serve a purpose, that is ton drive traffic and increase sales. Go through every page to see how it looks and works.

Check the website speed

No user wants to be stuck in a web page, unable to browse it or move onto another page. Therefore, you website speed is really important to capture and retain users, and also to reduce the bounce rate. Your website may have loaded fast during the implementation and testing stages. However, now that you are ready to present it to the public, you need to ensure your website speed through hands-on experience. It is something that you need to check frequently, even long after launching your website. A slow website is surely going to make you lose many visitors who are your potential customers.

Confirm that all images are loaded correctly

Images play a vital role in any web page. It’s not only about written content that matters. Graphics, including images and videos also matter a lot to your visitors. So, make sure that you have high-quality images that are of adequate resolution, in your website. Users don’t want to be stuck in one webpage waiting for its images to load. Test all of these before launching your website.

Confirm on-page optimization

SEO is the key to make your website reach a wider audience. You need to implement proper SEO techniques to ensure that you get a good number of visitors to your website, regularly. On-page optimization is a part of ensuring this. On-page optimization consists of the following:

  • Determine a keyword to optimize each page for based on keyword research.
  • Include the keyword in the URL, title tag, page headers, image names, and alt tags.
  • Write a meta description with the keyword included.

However, make sure not to overdo it with keywords. Keyword overstuffing is not a good thing and could hinder your SEO efforts. Make sure the keywords blend in naturally with the content and that the reader can clearly understand what is written.

Ask yourself on every page: Is it clear what the visitor wants to do next?

Your website, in its entirety should have a goal; but so does every web page. Each web page should have a purpose and by reading it, the purpose should have been met. For example, if a web page is intended to sell a product, it should be persuasive enough to make the reader purchase the product or at least consider purchasing it in future, when required.

Similarly, an ‘About Us’ page should have content enough to describe about the inception of a company and various other facts that are bound to be vital to a customer who wants to know more about the company. 

So, when browsing every page, ask yourself if it is clear what the visitors wants to do next.

Check the website on a mobile interface

Mobile users are on the rise and more people are browsing the internet through smart devices. People expect everything to be at their fingertips. So, they may want to find information on a product while travelling on the train or relaxing in a coffee shop. Therefore, you need to ensure that your website is mobile-friendly. Check how your website works when viewed from a smart device such as a mobile phone or tab. The navigation should be customized according to the smart device in use and the user should be able to browse it with ease. 

You can use Goggle’s mobile-friendly test tool to check this. This tool will also give you tips on how to make your website mobile-friendly, in case it isn’t already.

Check how the website works on different browsers

Similarly to checking your website’s functionality on different devices, you should also ensure it works the same on different browsers. To do this, you can check its functionality on popular browsers such as Chrome, Firefox, Internet Explorer, Opera, and Safari. These are the browsers people are most likely to use, so you can check for your website’s functionality and loading speed in these browsers. You can download each of these browsers to test the functionality. Or you can even use a browser testing tool to ease up the process.

Don’t just stop by viewing the home page. Go to each page and check how it works in different browsers. It is how you can ensure that your website is easily accessible and viewable from any browser and that it is ready for successful launch.

Check that your favicon is showing up in the proper place

You might not know what a ‘favicon’ is but you would have surely heard about it at one point. Favicons are the images that show up on the tab at the top of your browser. You may not consider as a vital component of your website, but it’s a good branding opportunity before the launch of your website. Remember that the favicon will be displayed in a very small size on top of your browser. So, you don’t need to go into detail when designing it. 

Test the forms on the website to ensure they are working correctly

Forms play a vital role in a website. Nowadays, you see a lot of contact forms in websites. It is the way users and potential customers, contact you for more information about your products or services. So, it’s important that all forms in your website are working correctly. Test them before launching your website and ensure that you get it successfully. Forms are one of the main ways in which you will be communicating with your customers and website visitors. Make sure that you do this correctly to capture a wider audience and, hopefully, increase your customer base.

Last minute things to do

Here are a few more last minute things to do before you launch your website. Once you ensure the above points are all fine and the below last minute things are done, you are now ready for the launch!

  • Set up a system for backups

Just as much as you would backup all of your important files and data, you need to do the same for your website. Backups are crucial in any type of information system, so you need to do it for your website too. You don’t want to lose all the critical data that it contains and be unable to bring it back up in case a data loss occurs. Therefore, set up a mechanism for continual backup of your website. Make sure that this part is taken care of before you launch the website.

  • Set up a custom 404 page

You’ve seen these custom 404 pages when browsing other websites. Well, you need one for your website too. The main thing is to reduce the number of these pages as much as possible. It should already be addressed when checking for links in your website. You should have already fixed any broken links. However, at some point coming across broken links is inevitable. Therefore, you need to have something when this occurs along the way, even a long time after the website has been launched. Make the 404 page match your branding and help your customers know where to go next. Don’t make it a boring one that doesn’t make much sense and keeps your customers at a loss of what they should do after that.

  • Sign up for Google Search Console

An account in Google Search Console gives you a way to communicate specific things directly to Google. Therefore you can do things like submitting new content for crawling by Google or remove webpages that you don’t want to be indexed. The Google Search Console makes all of this easy and possible to you.

It’s also the perfect way to check is there are any problems in your website’s performance. You can get a snapshot of your website’s performance through this. So, this makes it important to have a Google Search Console account before you launch your website.

  • Set up Google Analytics

Google Analytics is vital to have as it enables you to track your website’s performance over time. You should have a Google Analytics account set up when it is time to launch your website. Once you set up an account and start getting visitors to your website, you can access details such as visitors by demographics, how they found you, and what they did once they reached your website.

Now you are ready to launch!

Once you have taken care of all of the above points, you are now ready to launch your website. Even after launching your website, you still need to continuously monitor its performance and test it regularly. Ensure that it loads in speed and doesn’t contain any broken links. Things could change even after launch, so it’s always better to be updated as to how your website is performing. You also need to use Google Analytics tool to analyze visitors to your website and what they do. These points could help you further improve your website to drive traffic and increase your sales.

Contact us for all of your website design and development requirements. We are based in Fremantle, Perth with an Australian and British ownership. You can call us to request for a visit to your office from any of the following suburbs:

  • Beaconsfield.
  • Fremantle.
  • Hilton.
  • North Fremantle.
  • O’Connor.
  • Samson.
  • South Fremantle.
  • White Gum Valley.
  • Aubin Grove.
  • Banjup.
  • Hammond Park.
  • Jandakot.
  • Leeming.
  • Success.
  • Treeby.
  • Spearwood
  • Hamilton Hill
  • Bibra Lake
  • Cockburn

Contact us on 0497100 731 or email to [email protected].

Also Read – 6 Ways to Drive Organic Traffic to Your Website

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