Digital Marketing Trends And Innovations
Many new digital marketing trends and strategies are evolving in the current high-tech, Internet-connected era, which means that businesses need to use them to succeed. What worked for you last year may not work as well this year. This article discusses key digital marketing trends to look out for today.
Digital Marketing Trends
In this article:
- Artificial Intelligence
- Influencer marketing
- Micro-Moments
- Voice Search
Artificial Intelligence
According to Techgrabyte, “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 20% between now and 2030.” Artificial intelligence can analyse consumer behaviour and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services.
Influencer marketing
Influencer marketing is a form of social media marketing involving endorsements and product placements from influencers, people and organisations with expertise/or social influence in their respective fields. Instagram is currently the leading platform for influencer marketing, and it will continue to be in 2020
Micro-Moments
As more users are processing their online activities using smartphones, marketers continue leveraging micro-moments to attract their audience’s attention and fulfil their instant decisions. Whenever a customer searches for something, looks for a nearby store, wants to finalise a task or makes a purchase, marketers can use these micro-moments to create targeted content and advertising.
Voice Search
Top brands are thinking about delivering their promises using voice-enabled devices because they are affordable and offer greater capabilities than ever before, while more visitors are using voice search to interact with these brands. There are mainly two types of voice search: Those that are implemented by smart speakers such as Amazon’s Alexa, Apple HomePod, Google Home and Microsoft’s Cortana, which give searchers immediate voice answers to their questions and those that are installed in desktops and smartphones, such as Siri and Google Assistant, which display written search results. Soon, 50% of all queries will be voice-based, according to Comscore.
Also read – How to Use AI to Help Your SEO
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